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Ceis Bayne East Strategic
1809 Seventh Avenue
Suite 608
Seattle, WA 98101
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FEDERAL TIGER FUNDING TO THE REGION

Ceis Bayne East Strategic is the only firm to successfully secure significant federal funding for major infrastructure projects in the region in all four rounds of the Transportation Investment Generating Economic Recovery (TIGER) federal grant program, resulting in a total of $94 million in grants. To achieve success for each project, CBE helps generate a local campaign to ensure widespread support and prioritization from all major local, state and federal constituencies. Our work includes helping build the funding partnerships, garnering third-party support, engaging interested citizens, devising a communications strategy, securing political support at all levels, and creating an application that is worthy of being in the top 4% of all applicants nation-wide.

Mercer Corridor East (2009): While working for the City of Seattle, Tim and Emelie led the campaign to successfully secure $30 million to begin implementation of the two-way Mercer Corridor project.

South Park Bridge (2010): Starting with zero funding in place, CBE led a team for King County that assembled a $102 million local funding package, culminating with a $34 million TIGER grant - the largest TIGER amount received in Washington State.

South Link - Sea-Tac Airport to South 200th Street (2011): Secured $14 million for Sound Transit’s light rail extension project to South of the airport.

Mercer Corridor West (2012): With only a 5 week turn-around, generated an application for the City of Seattle that successfully received $14 million to complete the two-way Mercer Corridor.

HNTB

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VIADUCT REPLACEMENT PROJECT

Ceis Bayne East Strategic was retained by the national engineering firm HNTB to work with the joint venture of Seattle Tunnel Partners in pursuit of the "Design Build" project to construct the deep bore tunnel component of the Alaskan Way Viaduct Replacement Project which includes constructing the largest bore tunnel in the world at 57' in diameter.

After nearly a decade of political conflict and an unending succession of alternatives analyzed and dismissed, the City of Seattle and the state of Washington were negotiating agreements that would allow the Request for Proposals to be issued and a contract awarded. This was occurring in a contentious political environment with the newly elected Mayor of Seattle in strong opposition to the project, 8 members of the City Council in favor of the tunnel, and the public tired and frustrated by endless process. It was Ceis Bayne East's role to provide strategic counsel and advocacy with the City Council and state officials to keep the political process on track and ensure their support for the Seattle Tunnel Partners, and to work through resolution of challenges within the "Design Build" procurement. We also worked with organized labor to achieve a Project Labor Agreement, and built relationships for Seattle Tunnel Partners to gain support among the minority business community.

In December of 2010 Seattle Tunnel Partners and HNTB were awarded the largest single contract in state history to construct the deep bore tunnel and its component parts at a value of just over $1 billion.

Initiatives 1100 & 1105

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INITIATIVES 1100 & 1105

Ceis Bayne East provides general consultant and management services for ballot measure campaigns. Our services include comprehensive campaign management, oversight of staff and activities, earned media, field, and strategic and tactical guidance.

Washington State Initiatives 1100 and 1105 were placed on the ballot to deregulate the wholesale, distribution, and retail sales of beer, wine and liquor, replacing the state controlled liquor structure with private stores and dismantling the 3 tier system of production, distribution and retail of alcoholic beverages. The Initiatives began with commanding leads in opinion polls. I-1100, the stronger of the two initiatives, started with a 24 point advantage at 55 percent yes to 31 percent no and strong editorial support from newspapers across the state. In what political pundits considered a hopeless cause, Ceis Bayne East was retained to provide strategic and management services to defeat the initiatives. Our strategy was to create a broad based coalition of interests to show the depth of local community opposition to the dramatic increase in liquor stores and access to alcohol the initiatives would create. The Protect Our Communities campaign boasted support from wine and beer distributors, organized labor, alcohol abuse prevention organizations, public safety officials, and state winemakers and craft brewers. Using extensive and sophisticated voter research our team developed powerful messages focused on public safety and underage access to liquor that were delivered through television advertising and highly targeted mail to wipe out the Initiatives early advantage. In the upset of the election season, Protect Our Communities beat both initiatives by convincing margins. Initiative 1100 lost 46.6% to 53.4% and I-1105 lost 35% to 65%.

car2go

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CAR2GO – INNOVATIVE CAR SHARE

Seattle prides itself on having clean and efficient modes of transportation. That is why car2go, a subsidiary of Daimler, believed their innovative form of car sharing would thrive here. With successful launches in Austin, Portland, San Diego, and Vancouver B.C. car2go saw a large opportunity in Seattle, but needed help in navigating city government and local stakeholders to ensure a successful launch.

car2go called upon Ceis Bayne East Strategic to help implement their unique version of car sharing. CBE began by introducing car2go to neighborhood groups, chambers of commerce, and transportation-related organizations in the Seattle area. These groups, which were enthusiastic about car2go’s plan, helped lay the groundwork for a successful implementation.

After successful outreach, CBE then worked with the Seattle Department of Transportation, Mayor’s Office, and City Council to pass language amending the Seattle Municipal Code that would implement car2go’s car sharing program. Seattle residents now have another transportation option in the city, whether to run errands, pick up the kids from school, or spend an evening out.